About Sarauniya Beauty Pageant


The SARAUNIYA BEAUTY PAGEANT organization was born out of the passion to empower women to develop the confidence they need to achieve their personal best in their goals and aspirations. With much emphasis on the North, Sarauniya Beauty Pageant is a sociocultural event that we organize to promote the diverse mix of cultures, fashion styles, trends and women in Northern Nigeria. 


The purpose of the event is to celebrate the Arewa woman (Northern Nigerian woman) and the different ways she contributes to our shared humanity. The Sarauniya Beauty Pageant seeks to celebrate the quintessential nobility and character of the Arewa woman. Using the Sarauniya platform we empower and promote GCE (Girl Child Education) as a means of eradicating poverty in Northern Nigeria, through our empowerment and scholarship schemes that follows the event. 

A confident woman has the power to make real change, starting in her local community with the potential to reach a global audience. We encourage every woman to get out of her comfort zone, be herself, and continue to define what it means to be Confidently Beautiful. 


Sarauniya Beauty Pageant is a company run by women for women, built on a foundation of inclusion and continues to be a celebration of diversity. Annually, nearly one thousand young women participate in Sarauniya pageant events. The mission of the organization is to provide the tools which help women to be their personal best. Self-confidence is the key. Every woman should have the confidence to stand up in any situation and declare, "I am secure and that's what makes me beautiful!"


Miss Zarah Abdullahi from Maiduguri in Borno state became the first Sarauniya crown winner in 2016 during the first edition of the pageant. 

The second edition saw the emergence of Miss Zarah Zirah, a native of Adamawa state and graduate of law from Knutsford University College, Accra Ghana.

In 2019, we saw the emergence of Miss Grace Husseina Peters from Kaduna state.

The current crown queen is Miss Elizabeth Jones, a final year student of Benue Stae University.

As organizers of the event, we felt the need to spice things up a little bit by flipping the script. This years edition which is scheduled for Sunday 5th December, 2021 by 5pm will begin three days prior as we have included other interesting activities that will benefit the community including carnival procession, food festival, cultral display, durba, live concert and other activites.

The event will also honor a few distinguished Nigerians who have also done a lot to promote the Northern woman; with the Sarauniya Achievement Award.


With all promotional drums of the fifth edition tagged GOODVIBES already rolling out, the market and the field of massive appeals are yours for grabs.

The pageant is a national show with millions of attention and participation. Therefore, its a huge image leverage platform for your products especially in Northern Nigeria.

Again it is a potent vehicle for your CSR and branding for your organization.

As a product that celebrates the beauty of Northern Nigeria, the program affords you the opportunity to identify with a good cause, assisting in building a positive image for Northern Nigeria while at the same time leveraging the over 90 million buying power of Northern Nigeria for your brand/ product or service.

10 row objectives of the synergy

  To increase top of the mind Awareness for your brand among target public

  Increase brand equity

  Reward Purchase and loyalty

  Connect brand confidence to all classes of appeal

  Use the peoples passion for brand building

  Provides variety spots for massive branding, sales campaigns and sale of products.

  Further increase your market value in Northern Nigeria, Nigeria, Africa and other parts of the world.

  This third edition of the beauty pageant is historical with huge potential for attracting honors and prestige.

  Creating a synergy between lovers of your brand with the pageantry enthusiasts

  Our sponsors and partners are history makers; you should ride on this crest as the major sponsor of this great festival.